An Industry-First Interview Series by the Canadian Resort & Travel Association (CRTA)

The travel-club and vacation-ownership industry has never had a centralized voice for owners, operators, and business leaders to speak transparently about what happens on and beyond the sales floor.

Until now.

Voices of Vacation Ownership™, hosted by Gaetan Babin, President of the Canadian Resort & Travel Association (CRTA), is the first podcast series built to elevate real dialogue in an industry that has long needed it.

A Conversation for the Boardroom… and the Living Room

This podcast bridges two worlds seamlessly:

Business-to-business leaders gain a platform to discuss:

• The regulation gaps in the travel-club sector

• Ethical boundaries on the sales floor

• The infrastructure failures that lead to early cancellations

• What generational travelers actually care about

• How to protect brand reputation after enrollment

The public and vacation owners hear the same conversation, unpacked in a way that is:
✔ Clear
✔ Realistic
✔ Transparent
✔ Empowering

No filters. No scripts. No distractions.

Just the truth — delivered intentionally.

Why This Podcast Exists

For too long, the industry has suffered from:

• High churn due to unclear expectations

• No long-term accountability after purchase

• Unethical sales behavior from individuals who cross the line

• Consumer trust being tested instead of protected

• No centralized industry voice speaking to owners at scale

The podcast does not sell.
It does not convince.
It educates and validates.

And that is exactly what the industry needs.

What Are Customers Looking For Today?

Through hundreds of owner conversations and generational insights, one truth stands out:

Different generations may travel differently — but they value the same foundations:

• Savings that make sense

• Confidence without middlemen

• Support after enrollment, not just during it

• Real infrastructure behind the brand

• A membership that protects the owner long-term

This podcast gives space for those expectations to finally be heard.

Want to Be The Next Guest?

If you are a B2B operator, owner advocate, or industry leader, this is your moment to contribute to a conversation that will be referenced for years to come.

To inquire about scheduling your interview, reach out directly to:

CRTA Podcast Scheduling Team
Email: in**@*********cr.ca

The Shift Is Intentional

We live life moving forward — but industries evolve by looking backward with honesty.

This podcast marks the turning point.

The voice is rising.
The standards are shifting.
The future is intentional.