A groundbreaking CRTA series proudly sponsored by VOA Worldwide

The vacation ownership industry is entering a new chapter—one defined by transparency, collaboration, and elevated standards. Leading this transformation is the Canadian Resort & Travel Association (CRTA) with the launch of Voices of Vacation Ownership, an industry-first interview series and podcast designed to bring together the most influential leaders, decision makers, and visionaries across the global vacation ownership ecosystem.

Proudly sponsored by VOA Worldwide, this series creates a platform where authentic insights, strategic conversations, and actionable solutions take center stage.

A First-of-Its-Kind Platform for Real Industry Dialogue

Hosted by Gaetan Babin, President & CEO of CRTA and one of the most respected voices in the industry, Voices of Vacation Ownership gives leaders what they’ve never truly had before:
a dedicated, open forum to discuss the future of our business.

From developer innovation to owner experience, from regulatory improvements to the evolution of travel clubs and portfolio management—no topic is off limits. The goal is simple:
identify opportunities, elevate standards, and create real long-term impact.

Filmed in the Heart of Vancouver: A Powerful Start

The first two episodes were filmed in downtown Vancouver—setting the tone for what this groundbreaking series represents: vision, intentionality, and a commitment to excellence.

The inaugural guest was Jonathan Stoker, Founder & CEO of VOA Worldwide, whose interview set the stage for the industry-wide dialogue this series aims to cultivate.

Jonathan shared:

• His vision for modernizing the post-sale experience

• The role of proactive concierge services in strengthening retention

• Why transparency must become a foundational standard

• How to repair the white-label travel club space through regulation, pricing consistency, and integrative support

• The importance of elevating member experience to protect the industry’s long-term credibility

His insights uncovered areas of opportunity that many in the sector have long recognized but lacked a platform to discuss openly—until now.

Raising the Bar for the Entire Vacation Ownership Industry

Voices of Vacation Ownership is more than a podcast.
It is the first series in the industry dedicated to giving leaders a voice that shapes real change.

Its purpose is to:

• Encourage collaboration between developers, technology partners, membership platforms, and service providers

• Identify opportunities for stronger regulation and industry oversight

• Showcase innovative models that deliver real value to owners

• Address the challenges facing the white-label travel club and post-sale experience

• Highlight new solutions that improve member trust, engagement, and long-term satisfaction

By giving transparent conversation a stage, CRTA and VOA Worldwide are defining a new industry standard—one grounded in credibility, accountability, and measurable member success.

VOA Worldwide’s Role: Sponsorship With Purpose

As the official sponsor, VOA Worldwide supports the mission of elevating the entire vacation ownership ecosystem.

VOA’s core belief is simple:
the industry thrives when members receive a world-class experience after the sale.

This aligns perfectly with CRTA’s commitment to:

• Ethical standards

• Transparent practices

• Long-term member satisfaction

• Strengthening the reputation of vacation ownership globally

Together, CRTA and VOA Worldwide are shaping a future where developers, clubs, and members benefit from stronger structure, better communication, and an unwavering commitment to excellence.

A New Era Has Begun

The vacation ownership industry has never seen anything like this before.

Voices of Vacation Ownership is introducing:

• A new format

• A new level of transparency

• A new platform for leadership

• A new opportunity to unite as an industry and raise the bar

This is more than a series.
This is a movement toward a stronger, more sustainable future.

And this is only the beginning.